Thrive with Sainsburys

Closing Date: 16/08/2022

A free 16-week incubator programme has launched for Black-led food and drink start-up businesses seeking to grow in the UK, which aims to support their transition to supermarket shelves.

Thrive with Sainsbury’s has been created to support Black-led food and drink business with a new product that could appeal to customers of the Sainsbury’s supermarket chain. The scheme is inspired by Sainsbury’s recognition of the lack of diverse-led businesses on supermarket shelves and the unique barriers that they face. Entrepreneurial food and drink businesses with an ambition to grow and scale up to supermarket level distribution, but who are facing barriers that may be holding them back, will be supported.

This bespoke programme has been designed specifically to address these obstacles and brings together industry-leading experts, a cohort of support, and the opportunity to secure grant funding in an effort to support selected brands to scale and flourish.

Funding body Foundervine
Maximum value Discretionary
Reference ID S48820
Category Business Support
Fund or call Fund