The first round is focused on grants to support sport kits for children.
Poundland, the discount store chain, has set up a new charitable foundation which will make £ 825,000 available in cash grants over the next year. Money for the foundation will come from in-store fundraising, carrier bag donations and the partnership with Pennies, the charity that collects micro-donations through chip and pin machines.
The funding is aimed at local community projects.
The first round, Kits-for-Kids, is offering local not-for-profit sports clubs and organisations grants of up to £750 to buy kit and equipment for their team.
Although no deadline has been specified, there are only 250 grants. Groups should therefore apply as soon as possible.