MyWorld Collaborative Research and Development Competition: Round 2

Innovate UK (IUK) is delivering this competition on behalf of MyWorld, a project funded by the Strength in Places Fund. It builds on the West of England’s strengths in creative media production, technology and research.

MyWorld is a five-year programme that presents opportunities to create, deliver and understand experiences in creative technology, driving forward the future of media in the UK and beyond.

The aim of this competition is to support business focused research and innovation in the creative industries in the West of England. It will help the UK to grow and maintain a position as an international leader in advanced media production. MyWorld is combining research excellence, industrial stakeholders and a history of collaboration in the Bristol and Bath region.

MyWorld addresses the need to develop diverse technologies associated with:

• The capture, manipulation, distribution and consumption of experiences effectively.
• The understanding of audiences’ responses-to and interactions-with those experiences.

This includes the requirement to deliver adaptive audience experiences efficiently, at scale and quality across a multitude of devices.

Projects must focus on screen based and immersive technologies within the creative sector industries. IUK will fund feasibility projects, industrial research projects and experimental development projects.